Pirelli is the world leader in both original equipment and the aftermarket tyre sales with 24 factories in 12 countries around the world.
Within this market, Pirelli Tyre focuses in particular on the high-end segments characterised by elevated technological contents and high performance. These are segments in which Pirelli has established itself in positions of leadership with regard to both its car and motorcycle tyres. Pirelli tyres are today seen as synonymous with quality, emotion and ultimate performance.
Drawing on its technological expertise, the group has consolidated working relationships with the world's leading car and motorcycle manufacturers; partnerships that have translated into a number of homologations for models from all the leading automotive firms.